“International campaigns – fully integrated. That is Champions League.
That is why the best communication experts are working under one roof at mc Group.”
about HARALD ZULAUF
Harald Zulauf (born 1960) studied Business, Politics and International Law in Cologne, Washington, London and Paris. Having worked as a freelancer while still a student, in 1985, he became a TV journalist for Politics and Business with the Westdeutscher Rundfunk and the ARD in Cologne.
From 1987 to 1989 he worked as a PR consultant for the Minister of Defence in Bonn. From 1990 to 1993 he worked for the Trust Agency – SED Special Assets Section – in the reorganization and privatization of the former East German state media.
Since 1993 he has been the managing director of media consulta Germany GmbH in Berlin/Cologne and was involved in the establishment of today’s leading PR and Communications agency in Germany and Europe. Since 2001 he has been responsible for the establishment of a pan-european network with mc network agencies in all 28 EU member states. Since 2011 he leads mc globally and is engaged with the establishment of the first and currently only German-based worldwide Communication network, with agencies in all economic hubs on all continents (more than 80 subsidiaries).
more about mc Group
The mc Group is a fully integrated and globally operating agency. It provides all communication disciplines in-house: Public Relations, Advertising, Media Planning, Corporate Publishing, Digital, Sports and Music Marketing, Event Management and TV Production.
As the only German-led global network, the mc Group is present in more than 80 countries on all continents, including the 28 EU Member States and every economic centre worldwide. The network agencies are coordinated by continental hubs: Brussels for Europe, Moscow for CIS, Rio de Janeiro for Latin America, Johannesburg for Africa, New York for North America, Singapore for Asia-Pacific and Dubai for the GCC region.
The clients and references of mc Group come from business, politics, media and sports. In the business area, the mc network’s portfolio includes big national and international brands (e.g. Generali, Gazprom, Lidl, Bayer). Furthermore, mc works for more than 40 governments in the fields of public diplomacy (e.g. German Year in Brazil, French Year in Russia); tourism (e.g. campaigns for Malta, Turkey, Egypt); investment promotion (e.g. Qatar Investment Forum in Berlin, Germany Trade and Invest). mc also has vast experience in global sports and music promotion (e.g. communication for FIFA World Cups, Olympic Games, Rock in Rio and Formula 1).
For each campaign, mc can rely on its own TV network, allowing private TV stations from across the globe to share images, information and content. Furthermore there is an intensive, outstanding partnership with the social media providers Google, YouTube, Facebook and Twitter, which guarantee the optimal viral dissemination of the audiovisual productions. mc’s Global Publishers Network provides clients with access to leading newspapers and magazines with customized editorial supplements.
